Solid Sweatpants Blue

Juicy couture was started by two friends in 1997. Gela nash (before marrying duran duran's john taylor) and pamela skaist-levy, both residing in pacoima, california, decided to create their own fashion label, travis jeans, selling maternity pants. In 1996 they changed the name to juicy couture. All juicy couture items are manufactured with the company signature logo: two highland terriers holding a shield bearing three hearts and love p and g (for pamela and gela). A crown lies on top along with a juicy couture flowing banner. An informed "guesstimate" put juicy sales at about 200 million in one year. Vogue noted the company's growing – even exploding – popularity, saying, "the time may have come when seventh avenue's lofty vantage point suddenly seems less relevant than the ground-level perspective of the designer as consumer